With 25 years of experience coaching students, I know that it’s not enough to give a single round of edits and comments and close the books. Been there, done that. Crafting a memorable application takes time. Materials needs to leave the reader still thinking and wanting to know more. Your writing and other application materials must close the distance, quench a reader’s thirst for connection, and leave your audience refreshed. I’m with you as a support and guide—your biggest cheerleader—as you let yourself be heard.